CEO of EDEL Featured alongside CEO of Getty Images and CEO of J. Walter Thompson in Glass Magazine

 J. Walter Thompson, the global advertising agency has embarked on an exciting collaboration with Getty Images — a limited edition print magazine exploring the Future of Women, hoping to broaden the current narrow view of ‘women’s interest’ in media.

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EDEL Technology Consulting CEO (Ethel Cofie) along with exceptional women like Dawn Airey, CEO of Getty Images and Tamara Ingram, CEO of J. Walter Thompson,Joy Aljouny, Co-Founder & Creative Director at Dubai-based tech startup  were featured in the  section on  successful women from around the world

glass

Glass is entirely informed by insight and trends from J. Walter Thompson’s Innovation Group.  Data is sourced from J. Walter Thompson’s Women’s Index – a global survey of more than 4500 women conducted in nine countries. The content is supported by visual thought leadership and imagery curated from Getty Images.

The magazine includes exclusive essays from thought leaders, including:

• Thinx’s Miki Agrawal

• Bestselling author Rebecca Traister

• The Front’s Thalia Mavros

• Relationship expert Esther Perel

• Agender writer and activist Tyler Ford

• J. Walter Thompson’s Worldwide CEO Tamara Ingram

• Getty Images’ CEO Dawn Airey

Glass is a timely response to the fast-changing lives, tastes and lifestyles of women today and the conversation around what this will mean for brands, advertisers and businesses.

Glass is entirely informed by insight and trends from J. Walter Thompson’s Innovation Group and data from J. Walter Thompson’s Women’s Index – a global survey of more than 4500 women conducted in nine countries. The content is supported by visual thought leadership and imagery curated from Getty Images.

“Women can be great brand advocates when they feel empowered, but they are also becoming more outspoken around brands that don’t engage them in the way they wish to be treated. Marketers will need to understand this shifting landscape if they’re to entice what is, in essence, the most powerful consumer market globally,” said Lucie Greene, Worldwide Director of the Innovation Group.

Pam Grossman, Director of Visual Trends at Getty Images added: “As visual communicators, we know that images have the power to ignite change. Many representations of gender in the media and in advertising seem outdated, clichéd and inauthentic. Women have moved beyond stereotypes but the industries around them haven’t necessarily caught up yet. We are excited to help forward the conversation with a magazine that so dynamically reflects the vitality, variation, and limitless imagination we’re seeing in women’s lives today.”

Glass will be available in limited distribution in print during Advertising Week, as well as online here: https://www.jwtintelligence.com/trend-reports/glass.

Glass is the first half of a two-part project by the Innovation Group. The second half, “Women, Next,” is an insight report based on extensive research aimed at brands and businesses, offering an in-depth look at cultural, economic, and behavioral changes among women globally. The full report will be available in early October, 2016.

Strategy and Technology to make your Organization More Revenue

Are your current revenue streams plateauing? Are you looking to build additional revenue streams Have you reached highest revenue limits with your current clients looking to build an additional revenue stream?

In a world full of continuing business uncertainty and tough economic challenges, what would you give for a predictable, growing revenue stream that creates loyal customers and helps sell product?

Are you a Business looking to bring your business into the Digital Era?

Do you want to digitize your services to provide increased and additional revenue stream?

If any of these questions keep you up at night as a business owner or CEO then talk to us as Edel Technology Consulting.

EDEL Technology Consulting was built on the tenet: organizations all over the world need to align strategy and technology to ensure that they survive, innovate and beat their competition.

Let us a give you a quick example

Case Study 

Setting the Scene

A legal firm (RF and Partners) have being in business for the last 10 years. They serve small to medium size companies and have being successful so far. RF and Partners have noticed that they have stagnated in terms of profits and unless a the company strategically transforms itself and come up with innovative products, the RF and Partners might be gradually heading to closure as they might not be able maintain the current cost of running the firm – an indication from their financial projections..

EDEL Technology Consulting is contracted to bring synergies in strategy and technology to enable RF and Partners’ growth.

Phase 1

Strategy and alignment meeting

EDEL Technology Consulting’s initially setup strategy sessions with the RF and Partners’ team to understand their business and by so doing establish key points:

 Unmet needs of customer

What strategies to employ to address them

The evolution of the market or industry, and strategies to adopt to remain relevant to industry evolutions

These questions help define strategies and direction of RF and Partners and how EDEL Technology Consulting can align technology to new revenue channels, revised products or redefinition of business models.

Phase 2

Design Workshop

DesignThinking_UXC

Design thinking process first defines the problem and then implements the solutions, always with the needs of the user demographic at the core of concept development.  This process focuses on need finding, understanding, creating, thinking, and doing.  At the core of this process is a bias towards action and creation: by creating and testing something, you can continue to learn and improve upon your initial ideas.

In the Design thinking workshop a problem space emerged

Problem Space

There was class of SME’s that RF & Partners were not serving and these were startups and individuals who need quick simple legal services without having to pay huge retainer fees.

Worldwide, there are about 300 million persons trying to start about 150 million businesses. About one third will be launched, so you can assume 50 million new firm births per year. Or about 137,000 per day. As firm birth and death rates are about equal, the same number of active firms, say 120,000 probably terminate trading each day–world wide

These startups cannot afford the high legal fees or retention costs charged by the traditional firms, but are still in need of legal services

There were a large number of solution s to offer services to these client in way the was price sensitive and yet provided RF and Partners good margins.

Solution One

On demand Online Platform in which startups would enter and answer a number of questions and a set of tailored documents would be generated automatically. There would be little human intervention and startup would be able to access template legal documents at on demand price.

We create a prototype to test viability of product (minimum viable product for testing without actually building out the whole platform?)

  • We quickly put together a one page Google form. ( it takes 10 minutes to create)
  • In the Form we included a mobile money number to which amount was to be paid (clients base is in the emerging markets where mobile money is prevalent)
  • On receipt of payment paralegal with supervision of second year lawyer would compile legal document startup needs to preset template

We market the product through online mediums

 (We increases cost by 10% each week and document volume of sales at each price point- This is to find the maximum price at which clients will pay for the service). Edel Technology Consulting runs the product experiment for a month.

How do we test this product and what are the Key success factors

The Key Success factors here was the volume of sales and how many people clicked to view the of the Google forms

Solution Two

On demand service in which organization who can request, an online conference with a legal practitioner and pay for a set time .In that time legal practitioner and can review and give advice. The user can pay based on experience and seniority of legal practioner.

How do we create a prototype (minimum viable product for testing without actually building out the whole platform)

  • We create a landing page for users to request the service ( request can be done via landing page or the via email)
  • The user can pay for service using mobile money ( clients base is in the emerging markets where mobile money is prevalent)
  • On receipt of payment paralegal schedules a Skype call with user for the time paid for with Lawyer

We market the product through online/sms marketing

(We increases cost by 10% each week and document volume of sales at each price point- This is to find the maximum price at which clients will pay for the service). Edel Technology Consulting runs the product experiment for a month.

How do we test this product and what are the Key success factors

The Key Success factors here was the volume of sales and how many people clicked to view the of the Google forms

At the end of the month the revenue generated and feedback from client who bought the service is used to make the decision on digital product to build for RF & Partners.

  • We build Digital Product
  • Create Product go to market strategy
  • Choreograph product launch

EDEL Technology Consulting has provided RF Partners a digitized service that will increase revenue flow year on year 20%.

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We would love to bring these expertise to your organisation , please contact us at services@edelitconsult.com

Get in Touch With Us Now,To Help You Grow Your Business!

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