GeoCommerce :Location Based Advertising System

GEOCommerce : Location Based Advertising

GeoCommerce is a white label  advertising platform that disseminates information that is particularly designed to a defined market or target audience based on

their geographical location.

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    EDEL Technology Picks Up IT Consulting Firm of the Year Award

    Last Saturday EDEL Technology consulting ( ) was adjudged this year’s Ghana Information Technology and Telecom Awards (GITTA), “IT consulting firm of the year”.

    EDEL Technology Consulting is a Global brand that uses the combination of modern project management techniques, Standard software engineering and industrial strength architecture to deliver technology solutions to its clients, with projects delivered in West Africa and UK.
    EDEL prides itself as one of the best in the IT industry in Africa.

    The GITTA awards is the only awards in Ghana which recognizes the excellence in the ICT industry. It is the most respected awards that celebrates excellence in innovation, product development and service delivery.

    EDEL Technology has array of past and current clients like the World Bank, Dalex Finance (6th Company on the Ghana Cub 100 list and Chartered Institute of Marketing Ghana (CIMG) Non-Bank Financial Institute of 2014 and Clean Team Ghana (a project funded by the Unilever)

    EDEL is currently funded by USADF (United States Africa development fund) to build a micro working platform (M-ablode ) to help shape the future of work across Africa

    According to the CEO of EDEL Technology Consulting, Ethel Cofie, “winning throws a challenge to us keep being the best and to improve on our services delivered to our clients”.

    EDEL Technology was also recently judged one of the top 100 globally competitive companies in Ghana .

    Find out how we can become a technology partner for your organization at and also request a free consultation from the EDEL Team here




    Purpose (What is in it for you?)

    Kodak, the company that democratized camera and disrupted an industry (at one point had 90% of market share) was left behind the digital camera revolution and is now the biggest loser in that category.


    The Nokia story is similar, the one-time reigning market share holder of the mobile phone did not innovate enough to stay in business.


    Startups are essential to supporting Corporates to innovate and stay ahead of the game


    Take Stanbic Bank for example; they recognized the disruption of Financial Technology in Banking and hence partnered/acquired Slydepay with Dream oval


    Success Stories

    Aramex: Founded by Wamda Chairman Fadi Ghandour, Aramex is the region’s leading logistics company. It used its position to help startups gain access to preferential rates on shipping among other services. Moreover, the company supported entrepreneurs through mentorship, incubation, and intrapreneurship opportunities.


    The Zubair Corporation: For entrepreneurs in Oman, The Zubair Corporation – a large conglomerate specializing in energy, logistics, engineering, and construction – launched an incubation center aimed at cultivating new enterprises.


    DP World: The Turn8 accelerator in Dubai, created by executives at DP World. The Emirati marine terminal operator launched the accelerator in an attempt to enhance entrepreneurship in the Emirates. So far, 23 companies have benefited from Turn8’s services.


    Vodafone Egypt: Like other corporates in the region – most notably Saudi telecom STC and the Middle East Broadcasting Company – Vodafone created an investment fund in Egypt designed to take equity stakes in promising startups. Unlike STC and MBC, however, the Vodafone fund is dedicated to investments in mobile and telephone ventures. Presumably, the investments are made with a mind to eventual acquisition of technology or talent.


    Cisco: The American company has partnered with AMIDEAST to provide training programs to entrepreneurs. The Cisco Entrepreneurship Institute is active in Lebanon, Morocco, Tunisia, Oman, and Palestine.


    How to start engaging

    Before corporates start engaging, they need to figure out what their quid pro quo is; what they will get in exchange for the investment they are putting in.


    What are the KPI’s?

    • Are you looking to make your organization more innovative and willing to take risks?
    • Looking to recast our corporate brand in the digital age? (Maybe it is for PR purposes)
    • Solve key business problems in a quicker and more cost–effective way?
    • Create awareness of new market trends and emerging technologies?


    Different Ways to Engage

    1. Acquisition: some industry giants, for instance google, Cisco, Facebook etc. have grown their businesses by getting hold of startups. They do this by either investing in startups or completely acquiring them; this move helps them to get fresh expertise and new technology to support their businesses. So instead of companies going to already made companies, they can rather go to startups for fresh ideas; which in turn helps startups to grow. There seems to a proliferation of smaller companies acquiring and consolidating rather than bigger corporates acquiring startups.


    1. Collaboration: A perfect example is the ‘Unilever Foundry’, a program that promotes collaboration between corporates and startups. Unilever Foundry is a platform that Unilever uses to provide single entry for innovative startups who want to partner with them. Startups also get to apply for funding through Unilever ventures from the same program.


    Unilever Foundry

    As part of the three-pronged program, startups can submit ideas to the Foundry site which will host an ongoing series of projects on different themes. Successful applicants will get $50,000 and a chance to create a pilot program with a major Unilever brand. At launch, the projects on the Foundry site revolve around sustainable living, digital retail experiences, smart kitchens, and quantified self. The second main element is mentoring—startups will have access to Unilever marketers over a period of three months. And third, the Foundry is linked to the company’s existing venture capital arm, Unilever Ventures, giving strategically relevant startups in the digital marketing, mobile, content, e-commerce, analytics and data spaces, a chance at funding.


    1. Incubation/Accelerator

    For startups to flourish they need to engage with each other for support and networking purposes.


    Examples of Corporate-owned incubators:


    Barclays Accelerators

    Goal: To make investments in 10 startups developing financial services technology, in areas like digital banking, payment solutions, and securities trading platforms. On 5th April Asoriba a startup application development company from Ghana was added to the 10 startups to take part in the program for 2016.


    Location: London, UK

    Partner: TechStars
    Coca-Cola Foundry

    Goal: “Founders are given an unfair advantage through the power of Coca-Cola and the opportunity to do what most can only dream about. Coca-Cola gets early access to new, fast-growing markets and proven growth opportunities for our business.” Once the team validates its idea, Coca-Cola makes a minority equity investment. Program has no application process; founders are selected by Coca-Cola through references and the company’s network.


    Location: Global/virtual

    Started: 2013
    Deutsche Telekom’s hub: Raum Accelerator

    Goal: Provide seed funding for startups that have the potential to fundamentally transform important markets for Deutsche Telekom.  Startups receive capital to establish market traction as well as added benefits like co-working space, mentoring and introductions to Deutsche Telekom.


    Partners: General Assembly and Betahaus

    Location: Berlin

    Started: 2012
    Disney Accelerator

    Goal: Back ten startups in the media and entertainment space, with up to $120,000 in funding each. Through the Disney Accelerator, select companies will again access to the range of creative expertise and resources of The Walt Disney Company to help them develop their innovative new entertainment experience and products.


    Partner: TechStars

    Location: Los Angeles

    Started: 2014
    Intel Education Accelerator

    Goal: grow education start-up from their initial Angel funding and a working beta product to a transformative company that changes education for student success.” Potentially up to $100,000 in investment from Intel Capital.


    Partners: GSVlabs

    Location: Redwood City, Calif.

    Started: 2015

    Microsoft Accelerators

    Goal: a global initiative empowering entrepreneurs around the world on their journey to build great companies. We work with startups at every stage of maturity to provide the tools, resources, knowledge and expertise they need to succeed.” Also promotes the use of Microsoft Azure cloud services and other Microsoft products.


    Location: Bangalore, Beijing, Berlin, Seattle, Tel Aviv, Paris, London,

    Started: 2012




    Nike+ Accelerator

    Goal: to host 10 companies for a three-month immersive, mentor-driven startup. The program aims to leverage the success of the Nike+ platform to support digital innovation by connecting with companies that share Nike’s commitment to help people live more active lives.

    Also to Encourage companies “to use Nike+ technology to create products and services that will inspire athletes across a broad range of activity and health goals including training, coaching, gaming, data visualization and quantified self.”


    Partner: TechStars

    Location: Portland, OR

    Started: 2013


    Samsung Accelerator
    Goal: “Attract entrepreneurs who “want to help us develop products and services that can become the connective tissue between our various devices — TVs, mobile phones, tablets, cameras, laptops, home theater systems, etc.” Samsung promises them “all the benefits of running a startup – fast pace, small teams, risk-taking energy – but with all the advantages of Samsung’s resources, access to our decision-makers and product roadmap, and distribution to our massive audience.”


    Locations: Palo Alto, CA and New York, NY

    Started: 2013


    1. Entrepreneurs in residence

    Some companies have entrepreneurs in residence (EIR) programmes, in which startup founders spend some time within the offices of large corporations. This helps the larger company open up ‘innovation pathways.’ This EIR model is more popular, however, in business schools and VC firms.

    Startups can be a real strategic advantage for large companies, who must investigate and assess deliberate mechanisms for engaging with entrepreneurs, advises Krisztina Holly, EIR, City of Los Angeles, and founding executive director of the Deshpande Centre for Technological Innovation at MIT.


    1. Special interest groups

    Some technology areas and business models will take a long time to mature, such as smart cities powered by Internet of Things (IoT). This calls for long-term engagement by large players via forums like a Special Interest Groups (SIG). For example, TiE Bangalore has launched an IoT, SIG with large players like Intel, Cisco, Bosch and Infosys working with startups in the areas of Design for Manufacturing (DFM), testing and interoperability.


    1. Entrepreneurship networks:

    Organizations whose key business model is to support startups can organize and host regular events for capacity building, mentorship between corporates, investors and startups. These events will open up new avenues for ideas generation, validation and business deals for the startups.


    The 2014 GE Global Innovation Barometer survey reports that 85 percent of corporate respondents said, collaboration with startups and entrepreneurs will drive success for their organization in the future. This indicates how engaging startups can be beneficial to corporate bodies.

    In summary, large companies must actively engage with startups for new ideas, shelf-ready technology and fresh talents to drive their businesses.




    Cross-country mobile money usage in Africa

    Some few years back cross-boundary/country remittances/ payment did not exist in any of the African countries. But currently, according to Christabel Ligami a journalist for East African Newspaper, countries such as Uganda, Kenya, Rwanda and South Sudan have adopted the cross-country money transfer via mobile money which was introduced by their central banks and communication commissions to help boost trading.


    This initiative has seen some telcos already partnering in the move but at a higher rate which are likely to come down because other telcos are moving into the industry as well.


    Vodaphone which owns 40% of Safaricom, signed a deal in April 2015 which gives M-Pesa customers access to seven African countries for mobile money transfers.


    Earlier 2015, London-based Vodafone Group and South Africa’s MTN Group had also signed a deal that allowed their customers in East and Central Africa to transfer money to each other.


    Millicom also announced it would allow its customers in Tanzania and Rwanda to send money to one another, says Christabel Ligami.


    Also according to News Ghana, MTN Rwanda has also pioneered cross-border mobile money remittances service between Rwanda and Kenya


    Meanwhile, MTN Group partnered with other money transfer platforms to help their customers transfer money directly to their Mobile Money Wallets in Rwanda, Uganda and Zambia.


    Alix Murphy, Senior Mobile Analyst at WorldRemit says “For diaspora members sending money to friends and family back home in Rwanda, Uganda and Zambia, Mobile Money is a real game-changer. In Uganda, Mobile Money has already overtaken cash pick-up and bank deposits as the preferred method to receive money. We expect this trend to continue as MTN’s Mobile Money services reach millions of people without bank accounts, giving them access to a variety of life-enhancing financial services including savings and insurance schemes.”


    Tigo customers in Rwanda now receive and send money via Tigo cash in Congo and vice versa to help make transfer easier for their customers. This is a partnership between Tigo Rwanda and Tigo DRC.



    Strategy and Technology to make your Organization More Revenue

    Are your current revenue streams plateauing? Are you looking to build additional revenue streams Have you reached highest revenue limits with your current clients looking to build an additional revenue stream?

    In a world full of continuing business uncertainty and tough economic challenges, what would you give for a predictable, growing revenue stream that creates loyal customers and helps sell product?

    Are you a Business looking to bring your business into the Digital Era?

    Do you want to digitize your services to provide increased and additional revenue stream?

    If any of these questions keep you up at night as a business owner or CEO then talk to us as Edel Technology Consulting.

    EDEL Technology Consulting was built on the tenet: organizations all over the world need to align strategy and technology to ensure that they survive, innovate and beat their competition.

    Let us a give you a quick example

    Case Study 

    Setting the Scene

    A legal firm (RF and Partners) have being in business for the last 10 years. They serve small to medium size companies and have being successful so far. RF and Partners have noticed that they have stagnated in terms of profits and unless a the company strategically transforms itself and come up with innovative products, the RF and Partners might be gradually heading to closure as they might not be able maintain the current cost of running the firm – an indication from their financial projections..

    EDEL Technology Consulting is contracted to bring synergies in strategy and technology to enable RF and Partners’ growth.

    Phase 1

    Strategy and alignment meeting

    EDEL Technology Consulting’s initially setup strategy sessions with the RF and Partners’ team to understand their business and by so doing establish key points:

     Unmet needs of customer

    What strategies to employ to address them

    The evolution of the market or industry, and strategies to adopt to remain relevant to industry evolutions

    These questions help define strategies and direction of RF and Partners and how EDEL Technology Consulting can align technology to new revenue channels, revised products or redefinition of business models.

    Phase 2

    Design Workshop


    Design thinking process first defines the problem and then implements the solutions, always with the needs of the user demographic at the core of concept development.  This process focuses on need finding, understanding, creating, thinking, and doing.  At the core of this process is a bias towards action and creation: by creating and testing something, you can continue to learn and improve upon your initial ideas.

    In the Design thinking workshop a problem space emerged

    Problem Space

    There was class of SME’s that RF & Partners were not serving and these were startups and individuals who need quick simple legal services without having to pay huge retainer fees.

    Worldwide, there are about 300 million persons trying to start about 150 million businesses. About one third will be launched, so you can assume 50 million new firm births per year. Or about 137,000 per day. As firm birth and death rates are about equal, the same number of active firms, say 120,000 probably terminate trading each day–world wide

    These startups cannot afford the high legal fees or retention costs charged by the traditional firms, but are still in need of legal services

    There were a large number of solution s to offer services to these client in way the was price sensitive and yet provided RF and Partners good margins.

    Solution One

    On demand Online Platform in which startups would enter and answer a number of questions and a set of tailored documents would be generated automatically. There would be little human intervention and startup would be able to access template legal documents at on demand price.

    We create a prototype to test viability of product (minimum viable product for testing without actually building out the whole platform?)

    • We quickly put together a one page Google form. ( it takes 10 minutes to create)
    • In the Form we included a mobile money number to which amount was to be paid (clients base is in the emerging markets where mobile money is prevalent)
    • On receipt of payment paralegal with supervision of second year lawyer would compile legal document startup needs to preset template

    We market the product through online mediums

     (We increases cost by 10% each week and document volume of sales at each price point- This is to find the maximum price at which clients will pay for the service). Edel Technology Consulting runs the product experiment for a month.

    How do we test this product and what are the Key success factors

    The Key Success factors here was the volume of sales and how many people clicked to view the of the Google forms

    Solution Two

    On demand service in which organization who can request, an online conference with a legal practitioner and pay for a set time .In that time legal practitioner and can review and give advice. The user can pay based on experience and seniority of legal practioner.

    How do we create a prototype (minimum viable product for testing without actually building out the whole platform)

    • We create a landing page for users to request the service ( request can be done via landing page or the via email)
    • The user can pay for service using mobile money ( clients base is in the emerging markets where mobile money is prevalent)
    • On receipt of payment paralegal schedules a Skype call with user for the time paid for with Lawyer

    We market the product through online/sms marketing

    (We increases cost by 10% each week and document volume of sales at each price point- This is to find the maximum price at which clients will pay for the service). Edel Technology Consulting runs the product experiment for a month.

    How do we test this product and what are the Key success factors

    The Key Success factors here was the volume of sales and how many people clicked to view the of the Google forms

    At the end of the month the revenue generated and feedback from client who bought the service is used to make the decision on digital product to build for RF & Partners.

    • We build Digital Product
    • Create Product go to market strategy
    • Choreograph product launch

    EDEL Technology Consulting has provided RF Partners a digitized service that will increase revenue flow year on year 20%.


    We would love to bring these expertise to your organisation , please contact us at

    Job Opportunity : Developer

    Job Title: Consultant Developer

    Job Type: Permanent

    Location : Could be remote or in Ghana 


    We are currently looking to fill a very exciting opportunity as Consultant / Developer within the our organisation.


    We are seeking a Senior PHP Developer capable of leading teams of Developers on projects and acting as the technical authority within the team.


    This role is a full SDLC position and you will be communicating with all kinds of end users across the world via phone, Skype and email. Therefore strong communication skills are essential and you must be able to listen to what the end user needs, Consult them on how it can be done and any alterations or be able to actually develop and build that from scratch.

    The key skills are

    –        C# / ASP.NET

    –        PHP /Word press development

    –        HTML / CSS / JavaScript / JQuery

    –        Strong communication skills

    The nice to haves

    –        Prince2 qualification or the desire to take it

    The ideal candidate will be very self-motivated, have a passion to learn new technologies and keep themselves up to date.


    You must show a willingness to learn and be able to work well both independently and within a team.

    If this seems like the opportunity you are looking for please do apply and I will be in touch to discuss further.


    We would love to hear back from you, so If you are interested or want any more information on the role then email me your CV at


    Edel Technology at USAID Digital Development Summit

    Edel Technology Keynoted at the USAID Digital Development Forum at Labadi Beach Hotel | Accra, Ghana on  Monday ,Jan 26, 2015

    We were represented by our CEO Ethel Cofie , who spoke in the future of Technology in Africa.

    Please See Presentation Below

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